Consumers’ attitudes towards targeted advertising varies widely, from privacy fundamentalists who highly value privacy to privacy unconcerned, to whom privacy is not a priority. Many consumers are privacy pragmatists who are willing to give up a degree of privacy in exchange for a realized benefit, such as receiving a discount on a future purchase. Recent headlines have highlighted the importance of maintaining consumers’ trust in a company’s use of their data, and the public backlash when companies fail to protect or appropriately use this information has a significant impact on companies’ reputations and financial standing. With the introduction of regulations like GDPR and CCPA, the risk of insecure or improper data use, storage, and handling takes on additional importance. Our software identifies risks related to data privacy and security, and our team can provide and execute mitigation strategies to reduce your exposure.